Writing Value Propositions for Scribe


What is a value proposition?

A value proposition describes the value your company or your product(s) would provide to a user to solve the challenge(s) they face. A good value proposition should be persuasive and help turn a prospect into a paying customer.


Why do I need a value proposition?

A well-written value proposition will help our AI engine generate impactful messages for your prospects.


Where can I find my company’s value proposition(s)?

  • Ask your manager
  • Ask your LeadIQ Admin
  • Ask sales leadership
  • Ask your marketing team

Creating a New Value Proposition

Click on + Add A Value Prop button, create your title and value proposition (Click here to see more instructions), assigned a Case study (If applicable), and hit SAVE.

Editing, copying, and deleting Value Proposition

You can view, edit and copy existing value propositions by clicking the midline ellipsis ****icon () and selecting the option desired.


How do I write a good value proposition?

While most companies have value propositions in some way, shape, or form – here are a few tips to write a compelling one.

  • The value proposition should be composed of two key parts:
    • The challenge(s) your target users face today
    • How your company/product(s) solve for these challenge(s)
  • Keep it clean, simple, and concise; ideally, keep the length between one and three complete sentences (max 700 chars)
  • Use language and tone consistent with your company’s brand identity
  • Focus on benefits, not features
  • Avoid the use of jargon

Here’s an example of how this works.

Value Proposition:

Most sales development leaders we speak with are focused on ensuring their sellers can increase the quantity of outreach without sacrificing the quality. LeadIQ helps sellers go from finding prospects to providing personalized messaging in minutes. Ultimately, allowing your sellers to personalize their outreach at scale.

Compose Email:

Hi <first name> - I noticed you work at <company>. I'm curious, how do you ensure your sales reps are only reaching out to qualified leads?

LeadIQ helps reps go from finding a prospect to providing personalized messaging in minutes. Ultimately, allowing your reps to personalize their outreach at scale.

I'd love to share more about how we can help your team expand its outreach efforts with more personal touches. Would you be interested in learning more about how LeadIQ can help your team?


If you have any questions about Scribe, you can reach out to the Support Team by clicking Submit a Request at the top right of this page.


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