ICP & Persona

LeadIQ team admins and managers will be able to create and edit ICP & Persona entries so their team can use those definitions in Scribe, Advanced Search, and Track. This feature is only available for Enterprise and Pro Annual users. 

What does ICP stand for?
ICP stands for Ideal Customer Profile. It is a set of firmographic and technographic parameters that describe the ideal customer for a company or product. The following fields are currently supported for ICP definition: Company Size, Industry, Location, and Technology.

What does Persona mean?
Persona describes the profile of the person using or buying the product. These are the individuals that sales teams would target for outbound efforts. We currently support the following fields to describe a persona: Title, Function, Seniority, and Location.

How to Create a New ICP & Persona: 

1. Under the ICP & Persona tab click Create New

2. Enter Name & Group and ICP fields Company Size, Industry, Location, and Technology Used.  (Note: you can also assign a Group to the ICP/Persona if it only applies to certain divisions of your organization).

3. Enter Persona fields Location, Function, Seniority, and Title.

4. When the team is prospecting in Advanced Search, they will see what ICP & Personas have been assigned to them by their team admin. 

If you have any questions about ICP & Personas, you can reach out to the LeadiQ Support Team by clicking Submit a Request at the top right of this page.