How to Train Your Team to Use LeadIQ

If you've got new users joining your team and you want to teach them how to use LeadIQ, you can follow this outline to convey the setup, workflow, and value of the app. This follows our own product training almost exactly and will enable you to reproduce it as needed.

1. Start on the LeadIQ Campaigns home page by logging into "https://account.leadiq.com".
   1. Make sure everyone who needs an account has one, and that everyone has accepted their invites
1. Just mention that this is their home page for the app. Don’t go into what Campaigns are yet because new users will have no frame of reference for that at this point. You’ll come back to that later.
2. Make sure everyone can log into their accounts at "https://account.leadiq.com".
3. Make sure they have the extension installed (visible in the upper right)
4. Go to the Integrations page and instruct the team to connect to the correct integrations
2. Open the extension
   1. Show them how LeadIQ loads up the search results
   2. Show them how it’ll follow their search and reload if they apply more filters or go to the next page.
   1. Have them enable the appropriate integrations under “Integrations to save to”
   1. Make sure they know that every user needs to do this for themself.
   2. Don’t go over the rest of the Settings yet. That’s better explained in the context of the workflow.
   1. Explain that at the point of capture, which you’ll go over in a minute, leads will be getting sent to each of the integrations shown
   2. If they’re using Outreach or SalesLoft, show them the Sequence/Cadence dropdown
   3. Explain that in addition to the external integrations, captured data will also be sent to a list on "https://account.leadiq.com", which we call Campaigns.
   1. Advise them to create a new Campaign for each new search you do in Sales Nav
   1. Explain that clicking the + does what we call a “capture”
   2. Explain that when we click that button, LeadIQ is going to do EVERYTHING they need it to do":
   1. Find the data
   2. Qualify it
   3. Send it to the enabled Integrations
   3. Explain that if they are new to LeadIQ they won’t see the email address yet, and it will say “Preview email” instead. Make sure they know to just click the + button. They don’t need to click Preview email.
   4. Explain Verification. These are the symbols that appear next to the email addresses.
      1. These are the ones you should mainly stick to using. These are the ones that will be sent to your integrations.
      1. Use if needed.
      1. Use sparingly or not at all.
      1. Do not use.
   1. Green Check Mark = Verified.
   2. Circle = Best Guess.
   3. Question Mark = Unverified
   4. X = Known bad
   5. Explain that by default, ONLY THE PEOPLE WITH VERIFIED EMAILS will be sent to the external integrations. This is a huge point to clarify. Show them how they can change that in Settings under “Export these to my integrations”.
      1. Clarify that EVERYTHING gets saved to the LeadIQ Campaign regardless of email quality.
   1. Further clarify that if the email has a ?, circle symbol, or X next to it the person will NOT be sent to ANY of their integrations.
   6. Explain that LeadIQ deduplicates automatically.
      1. You can hover over that symbol to see a few details, and then click the link to their page in order to see their full SFDC page.
   1. You’ll see the cloud symbol under the prospect’s photo in the extension if they are already in SFDC.
   2. Even if you click + and the email is Verified, LeadIQ will not create a duplicate entry for that person.
   7. If you’re saving as Contact in SFDC, it’s time to explain how that works.
      1. It does NOT use Company Name or Account Name. That is not relevant in the automatic Account matching from the extension.
      1. Before capturing, you can see the Account LeadIQ is planning to send them to in the Salesforce Account field (in the individual profile view)
         1. You can use this to manually specify the Account.
         2. You can also click + Create New in this dropdown and manually create a new Account.
      1. If it’s blank, it means the domain is not found. If they click Capture at this point, a new Account will be created.
      2. You can start typing in this field and it will do an Account Name match on your entire SFDC.
   1. LeadIQ uses the Company Domain field to match Contacts to Accounts in Salesforce
   2. Prior to clicking the + button, LeadIQ has already searched SFDC for the Company Domain. If it finds that domain in an Account object in SFDC, that is the Account to which the Contact will be saved.
   1. Show them how to unlock Mobile Phones
   1. 1 or more mobile phones found = 1 credit spent
   2. No mobile phone found = 0 credits spent
   3. Personal Emails might come with the unlock as a freebie, no additional premium credits spent.
   4. Premium credits are “use it or lose it”. They do NOT roll over to the next month if they aren’t used.
   2. All the other data is Unlimited.
   1. Advise them to have Work Phones checked and Mobile Phones unchecked
   1. Suggest that they filter Sales Nav results to include only that which is relevant to them, and then use Capture All
1. Clarify that this is where you do most of your work with LeadIQ
2. Open a tab of Linkedin Sales Navigator and do a search
3. Show them the extension Settings.
4. Back on the front of the app show them how the icons for the integrations now show under “Saving To”
5. Now show them the + button.
6. Explain Premium Credits
7. Explain what the checkboxes at the bottom of the extension do
8. Explain that you can use Capture All to get the entire current page.
3. Show them they can navigate to the Campaign using the little house button at the top of the extension.
   1. Show them how to Download as CSV
   2. Show them how to export to integrations from the web app
   1. Explain that this is a nice way to save people from integrations even if their email address is not Verified.
   1. Show them that all their campaigns are visible here
1. Show them the Export functions
2. Take them back over to the Campaigns home page
4. Here you can “soft stop” and explain that that’s the basic day-to-day workflow.
5. Show them the Advanced Search
   1. Clarify that it’s different from the extension in the sense that it doesn’t do a fresh search, but rather pulls from data we already have in-house.
1. Explain that this is a database search of leads that have been captured before by LeadIQ customers
2. Explain that it consists only of leads with Verified emails.
3. Highlight the Technology Used Search
6. Show them the Upload feature and explain the two different kinds of .csvs the system will accept.
   
   If you have any trouble, please contact our Support team by clicking "Submit a request" at the top right of this page for further assistance.